You might be asking yourself, “What is Tribe? And why do I want to read about them?”
Well, in this case a tribe is a group of enthusiasts who surround themselves around a product/service/person and every leader needs a tribe to lead. The books overall message is LEAD! Lead by example, lead vocally, just lead. It doesn’t matter if your leading 2 or 5,000 people, what matters is that you see the opportunity and make something happen. This is easier than ever with the onset of the internet age and social media. Finding and leading a tribe is accessible for anyone.
One of the best examples of a tribe is Apple fanboys. You’d be hard pressed to find a better, more enthusiastic and borderline crazy group of individuals that gather around one product so strongly.
So why is learning about a tribe so important? Thinking back to Apple, how awesome would it be to have such a strong support group and such a big group of fans ready to promote you/your product for you. Have you ever met a Mac fanatic? Their crazy and they love their products. And they’ll tell you how great their stuff is all day long if you let them. Talk about word of mouth!
And how do you start your tribe? Listen. Use social media tools and analytics to find out what the people you’re trying to lead are looking for and talking about. Then, give them what they want, not what you think they want. Look for people who like your product or service, ask them what they like, give them what they want and show them where they can talk about it with other people who feel the same way. Don’t yell at them and assume they’ll listen. Facilitate the discussion and point them in the right direction. Oh, and read this book for great ideas and motivation on starting a tribe of your own!