What does great marketing look like? It looks like Ralph Waldo Emerson in a wool Shak from Ibex. What it really looks like is The Domino Project promoting another great project. I know I talk about them a lot, re-tweet their stuff a lot but…it’s because their doing so much great stuff!
If you’re not familiar, The Domino Project is Seth Godin’s new publishing venture that is utilizing Amazon.com as a new way to ship great content to readers. So far Seth has given away their first three offerings. His book Poke the Box was offered as a free download if you pre-ordered it. The second book, Do The Work was given away to readers for nearly a month and just this week, they re-released Ralph Waldo Emerson’s famous essay, Self-Reliance as a free download for two days! They did this by having a great company sponsor the free download and in return that company got some great marketing.
Ibex is an outdoor clothing company specializing in organic wool products. They have some really cool stuff and they even make cycling gear (which I happen to love). To make this sponsorship better than just any old slap a brand name on a box sponsorship, Ibex let The Domino Project team giveaway $15,000 worth in gift cards! Yes, $15 G’s and all you had to do was tweet about the new release…the new FREE release.
I happened to be one of the lucky winners who got a $50 gift card to Ibexwear.com. I also downloaded the free copy of Self-Reliance and will be reading it wrapped up in my warm wool gear as soon as I order it! What a great week…Thanks Ibex and thanks to Seth, Ibex and the friendly folks at the Domino Project!