Do the WorkI stopped reading immediately to write down that title. It’s a midway point in the book, explaining how you feel once you’ve started on your road to success/creativity/passion, whatever you’re after and only after you’ve spent time and money striving for your achievement and there is no turning back. Then all of a sudden….Welcome to Hell, now your in the shit. Perfect.

I’ve been there. When I was there I was scared to death, excited, panicky, worried…it was great. I was there and I want to get back to hell as morbid as that may sound. What you’re reading is part of my urge to get back in the shit.

Do The Work is about overcoming the resistance when you start working on a project. Dealing with the self-doubt, the nay-sayers and anyone or anything that might tell you to stop.

As for what you’ll get out of the book. Whatever you put into it. It’s so cliché it almost hurts to write but its true. This is one of those books that generates idea after idea and reading it takes twice as long as it should because you keep thinking about what it is you’re after. But when you finish all you can think about is doing the work.

Personally I read this at just the right time. I needed that push to get me back on track and this book was it. I also feel it my duty to mention that this book is the second title from The Domino Project, an awesome venture that really treats the reader well. All you have to do is listen and they go above and beyond to release titles that are interesting and you could even win something. To date, I’ve won $100 in gift cards to Ibex and I haven’t paid for a single book yet (three so far with the next coming soon.). I encourage everyone to check out their site and get updates from them…it’s worth it.

Also, Steve just published a work of fiction called The Profession, which is currently on my reading wish list at Amazon.

 

I’m not a smoker, nor have I ever been but I find myself against the new “warning labels” that the FDA is pushing on tobacco companies. Not to mention that they are pretty nasty…I don’t even want to show the pictures here (much worse than this cartoon).

These warning labels seem to have crossed the line from a warning and are moving toward imposing on the creative efforts of the brands, something that these companies are arguing.

My biggest complaint is actually with the politics behinds all of this rather that the labels themselves.   If you look at these labels they are doing everything but slapping the cigarettes out of your mouth.  Why the are these still legal?  If it is a big enough concern that warning labels as extreme as these are needed, why not just get rid of the problem all together?  Smoking is already banned in the majority of public places anyway.

The fight against smoking has reached a point where you have to wonder what is next?  What other hoops can the government jump through to keep getting tax dollars from tobacco companies and still look like they care about the health of its citizens?

Anyway, sorry for the political rant – something else I hate – but I felt like the re-branding of cigarette packages by the FDA was too odd to ignore.

Also, if you are interested, here is the story from NPR that sparked this rant.

 

Personal Branding For Reid Hoffman it’s about $1.7 billion!

When I started writing this it was originally about what everyone needs to do to create or improve their own personal brand. Facebook/Linkedin/Twitter etc… but then I started thinking about this a little deeper and thought more about how to create a personal brand…doesn’t that include a blog or personal website of some sort? A place to house all of your branding materials?

And why have a blog? Vanity? Big mouth? Boredom? Branding? And what is the real value of creating a personal brand. For most people it probably isn’t a $1.7 billion dollar payday, but it could mean a promotion or that next great gig.

It amazes me how many people don’t have blogs/websites in today’s technologically centered and social media driven world. Especially considering the rough job market, why wouldn’t you take a couple hours and create a free page dedicated to YOU!

Consider the value of having your website (Your ‘version’ of you) showing up in the search results when someone, maybe a recruiter or would-be employer searches for you (and they will). Sure your Facebook page and Linked in pages will show up somewhere. But what else? Are your wall posts enough to give the full picture of you? Can I really get to know who you are, or better yet can I get those warm and fuzzies for you to bring you in for an interview based on your Facebook posts or Tweets? Maybe..but wouldn’t it be better to house all of that data in one place, to create a central hub for your personal achievements, industry knowledge and anything else that’s worth mentioning.

Sure a personal website or blog isn’t a requirement or even necessity but wouldn’t that extra effort go a long way when that recruiter stumbles upon your site. Your representation of yourself which you’ve spent your personal time building. How about that bio? Get the old ‘Tell me about yourself’ question out of the way here and get your foot in the door.

People always ask, why do you have a blog and does anyone read it? Some do, maybe not like Seth Godin or even Hugh Macleod, but ask again in five years and that answer might change not to mention what impact those past five years might have. I also think about how long those two guys have been consistently putting out content. In Hughes book, Evil Plans, he mentions that he first got started back in 2000! That’s 11 years blogging, a lot of hard work no doubt but it seems to have paid off for them.

If you love or hate my personal branding, let me know in the comments. If you’re interested in starting your own branding, check out the links listed below.

 

Kobo has created a new and improved version of Amazon’s kindle, including a touch screen and e-ink display. That is awesome. What isn’t awesome…they are partnering with Borders!? the same book chain that filed for bankruptcy earlier in the year and is closing more than 275 stores.

I can’t see them making much in Amazon or Barnes and Noble’s game plans (especially with the launch of the new Nook and Amazon’s even cheaper Kindle)

I imagine they have to do something to TRY and stay afloat but at this point they are way to slow to market and with the loss of so many stores along with filing for bankruptcy, there doesn’t seem to be much hope for the former book seller.

Perhaps their last hurrah should be closing all of their retail stores and trying to re-brand itself as an online only books store carve out whatever market is left in the online book space. Either way, their new product looks like it could be good, but no one wants to buy from the guy whose store down the street is going out of business.

Good luck Borders.

© 2012 David Starkweather Suffusion theme by Sayontan Sinha