Facebook has been rolling out change after change in the last few months, coincidentally all of these changes seem to be spawned by the release of Google Plus. Is that odd timing or did Facebook realize that having a major motion picture about your founder is not enough to keep people happy.
When Google Plus launched, they had a feature set that blew Facebook out of the water, most notably was the video chat function that users had been begging for for years. The only problem was that Facebook had and still has the audience. Its not easy to move your social habits from one platform to the other when all your friends are still using the platform you left.
Facebook seems to have realized that they were falling behind when it came to features. To try and keep their audience happy they went into a spree of new updates with Facebook places, photos and their team-up with Skype for video chat. They also included a redesign of their site that left most users with an awful taste in their mouth. This UI mistake and the recent opening of Google + to everyone (with or without an invite) could lead to more users jumping ship to G+, or at least trying it out. That only bodes well for Google.
Facebook hasn’t stopped though. They’ve already started working on a new feature called, ‘gestures’ where users can instead of ‘liking’ something, click a ‘watched’, ‘read’ or ‘listened’ button to help increase user interaction and reduce the anxiety of promoting something with a ‘like’. Odds are that Facebook won’t go the route of MySpace and more than likely will correct their mistake and launch a UI fix and even more features to solidify their stronghold in the social media market. Regardless of how they end up, Google needs to start promoting their product if they want to stay in the race. In the meantime, I think we can all thank Google for a better Facebook.