One of the topics that stood out in We Are All Weird, is how Seth Godin relates the education system to a factory, just churning out normalized kids. He brings up examples of Richard Branson and Yo Yo Ma…were they good students Godin asks? Probably not. They were probably pretty weird, odd ducks in a normal factory right? They dropped out of the ‘factory’ and became extremely successful.

There seems to be a common theme against public education coming from marketers these days. Penelope Trunk has a section of her site dedicated to homeschooling her kids and shes also very outspoken against getting an MBA, claiming its a waste of time and money. Seth Godin is also vocal about higher learning or the lack there of. He even went so far as to create his own alternative MBA program, mentoring a group of individuals at his office for six months.

Mentoring seems to be both of their substitutes for masters degrees – I myself find it hard to argue against – but for kids who don’t have a clue what they want to do yet, isn’t public education a valuable use of time? If you allow kids to do whatever they want couldn’t they end up with a narrow world view or perhaps even un prepared for some aspects of life, specifically the social aspect? It seems that exposing them to a variety of topics (not necessarily forcing them) is a valuable experience.

This doesn’t take into consideration that a lot of schools are outdated and could use a revised program list(how about teaching kids about credit!). That doesn’t mean that they should be left to do what they want when they want it right? Fast Company even dedicated a few pages to people getting jobs in the tech industry without amazing degrees. They also of course included the star studded list of college drop outs who made it big.

Piling on, If you’ve seen Waiting for Superman, which is an incredible movie, they portray the public school system as such a terrible place. You can’t deny the stats that are shown throughout the movie but what about all of the success stories, what about the support kids get from their parents and families (is this the chicken or the egg?).

It seems pretty likely that there is a renaissance going on around education but is home schooling really the answer Trunk might lead us to believe? It’s hard to believe that the public school system is as deranged as Waiting for Superman alludes to, so where is the middle ground?

While I love Seth Godin’s position on advanced degrees, I don’t think he or anyone else would really argue that there is anything wrong with a college degree. Without one you are narrowing your opportunities too much. At the same time staying in the school system long enough for advanced degrees (specifically relating to business – not for specialized degrees) is too much and your net gain on education starts to diminish. So where is the balance? I think its at home. It starts with parents who take an interest but it goes further than that. Parents need to find the ‘Weird’ and provide guidance. It’s up to the kids to take the initiative and make something of themselves.

 

Are you familiar with Ray Kurzweil and his theory of The Singularity? If so, you need to watch, ‘The Transcendent Man’. It’s a fascinating look at Ray and his and several other’s thoughts of the future of the Singularity.

The movie is a documentary about Kurzweil and his theories and predictions about how humans and machines will ultimately merge together and at one point reach ‘The Singularity’ where the lines between man and machine are so blurred that they become one. This isn’t just random theories that he has either. He’s written several books on the subject and he’s been pretty accurate so far with his predictions of the future. He also has a multi-million dollar technology company to boot. And if it sounds crazy, thats because it sounds crazy. But if you stop and think about the exponential rate of technological improvements and where we’ve come from – Zach Morris cell phones – and where we are now – iPhones and Galaxy Tabs – …it’s really not that far off.

One of the aspects that made this movie so interesting is not just Kurzweil’s theories but the ancillary stories and theories from other tech luminaries. They share some amazing thoughts, regardless of how firmly you believe that they will come true, they are fascinating just to hear. For example, one person claimed that ‘The Terminator’ theory (yes from the movie) is almost inevitable. Another thought that humans will end up creating god-like beings so intelligent that human-beings, limited by biological capacity would seem so minuscule (the same way humans regard ants or mosquito’s) that we would end up being disregarded by these more intelligent creatures and thus be enslaved or wiped off the planet. And yet another claiming that we would become so connected with the help of technology that humans would become god-like in the way that we become omniscient, omnipotent and omnipresent….and to no be connected would be so lonely that it’s almost unbearable!

These are some pretty wild ideas and with all of the jaw dropping theories there were also some more tame ideas of the future that are a little easier to grasp. Overall the movie was very entertaining and the technological theories that were discussed were a lot of fun to listen to and there were so many points of view expressed, you didn’t feel like it was a one-sided piece of propaganda.

Whether or not you believe in the singularity, it’s nearly impossible to deny that at some point in the near future humans will begin (if we haven’t already) to be enhanced by machines. To what degree that happens is up for debate but the possibilities are amazing and kinda scary too.

 

I started reading Seth Godin’s latest book I just couldn’t get into it.  It seemed stale and repetitive.  All the points he was making about mass media dying and the movement towards being ‘weird’…aka unique,  seemed to be common sense as long as you’re even remotely intuned with marketing and technology today.  Its a topic that seems to have been addressed several times on numerous blogs and articles talking about the right way to market to the modern intelligent consumer.

More so, We Are All Weird seemed to slightly repeat portions of his previous books (specifically Tribes – which went into a lot more detail on why this is happening and more specifically how you can lead these changes).  That is until I gave the book my full attention.  I was on a flight traveling to visit a client and at about 70 percent of the way through the book his points finally started to resonate with me.

It’s like a snowball running downhill, getting bigger and faster.  Just when we expect it to get bigger still, though, it splits into millions of smaller snowballs.

 

Its not that before I hit this point the book was dull or boring. Being that I am a huge fan of Seth’s work I think I set my expectations too high for what I expect out of his books. I expect to be blown away with his insight and forethought.  I expect to put the book down and be inspired with a fresh outlook on the topic at hand. So when it did finally hit me I felt some comfort.  He finally found my ‘weird spot’ and started provoking me to think.

Even though the majority of the first part of the book seemed slightly repetitive to me (I read his blog posts every day), he was still able to get his point across and provoke some new thoughts and ideas from his book,  Mass marketing is dying and here are some examples of how amazing it is for you the consumer.  And here are some more examples of how this is affecting more than how you sell stuff (really interesting ideas on how it affects the education system).

What I think the most important aspect of this book was is not how it personally affected me, but more how the idea of marketing to ‘Tribes’ and embracing the weirdness and individuality of each person has become increasingly more main stream.  Just look at the latest list of TV channels or browse a magazine rack.  Every niche has a market and if there isn’t something already created you can bet that your niche will soon have a following. That is what it means to say, ‘We are all weird’.

© 2012 David Starkweather Suffusion theme by Sayontan Sinha