When this was first announced I thought it would kill the ebook market. But then again, books have always been free at the library and for some reason Barnes and Noble and Amazon do extremely well selling books. Also, the same day that checking out ebooks from a library was announced, I bought an ebook…go figure.

So far, I’ve checked out four books from the library and I have to say its pretty sweet. I’m trying to read 52 books this year (one a week) and if I were to buy 52 books, that would add up pretty quickly (If an average book is $10 for the kindle then I’d be out over $500 on the year.). And while it’s extremely convenient to check out a book from my living room, its’ oddly frustrating because there is still a wait to check out books!? how does that happen exactly? Does the library not have enough digital copies of the book? Why in the world would you put a restriction on this? I’m sure there is some sort of limitation that requires them to do this but it was a bit of a shock to me and somewhat frustrating when all the books you want to read are checked out or have a hold on them.

Regardless, I found a few books that I checked out and the process is incredibly easy. The hardest part is navigating the library site and actually finding something you want to read (and something that is available). After you have your selection, you are a few clicks away from reading a free book on your Kindle. This is all kinds of awesome.

On a somewhat relevant topic, Amazon does let its Prime members ‘rent’ books for free through its Kindle Lending Library. Not just old stale books that everyone has read or the ones no one wants to read. They are letting users read current books that are on the bestsellers list. Very nice! The only caveat to this is that Amazon only lets you ‘rent’ one book per month. Not bad, but if you read a lot you’re still going to have to buy some books or see if they’re available at the library. So pick and choose which you buy and which you rent. Happy reading.

 


This book interested me for a few reasons, one of which is that I love travel and the author is a travel junkie…so while reading, I’m also living vicariously through him. The other is that at it’s core, its really about finding something you love and creating a career from it.

Aside from all of the travel portions of the book one thing that I really enjoyed was his take on money and how he addresses it. Its nothing new but he quotes a study that says after you earn roughly $40k a year, you really don’t become more happy with more money that you earn. So then what do you spend your money on? In Chris’s case its travel and life experiences. I can’t argue against this but it made me think about what I spend my money on and what I want to spend money on.

One of the non-conformists views in the book that has been shared by lots of people is that you shouldn’t be waiting for retirement to have fun. Instead if you can find something that you love, maybe you’ll never ‘have’ to retire and you can simply ratchet down how much you work…and if you work for yourself, you determine how much time you want to work and how much time you can spend on other things. It sounds like a crazy idea but as the thinking goes, if you really enjoy your ‘work’, why would you want to retire?

I’ve always been a big saver with the goal being retirement… I think? But in today’s world you here more and more about people not retiring and working well into their golden years. What if I become that person who finds their true passion and wants to work well into retirement years? Then what am I saving for? There are some obvious answers to that question but reading this book can definitely make you take a close look at why you do some of the things you do.

I think what resonates so well with this book is the idea that you should be looking for something that makes you happy and you CAN make that a career. Whether its a job or your own gig that you love, find something that you are truly passionate about. When you find that something, saving for retirement might become less important as you feel less pressured into having to retire to enjoy your life.

The hard part then becomes….what do you do to make you happy and how can that sustain you? Admittedly I’m dragging my feet with this (partly because I like my job) but I’m always keeping my eyes open for that opportunity.

What is you’re passion and do you have any plans to turn that into a career?

Learn more about Chris and his mission here

 

Seth Godin - Purple Cow

Its an odd title, especially for a book on marketing, but after you hear the story of why the book is called Purple Cow, it starts to make sense. Ask yourself, ‘what would happen if you actually saw a purple cow?’ You’d pull over, take pictures and tell all your friends right? That’s exactly the goal of creating a product…creating a purple cow.

In the book Seth tells about a car trip in the country. You’re driving along and you see a cow, a beautiful cow in a very picturesque field. You can’t stop thinking about how beautiful that cow is. Then you see another cow, just as pretty and then another and another. And soon you’re over it. If you’ve seen one cow, you’ve seen them all. But then you see the Purple Cow. WOW. Image you’re reaction.

Cows are products, and sometimes people. Think of regular cows as cell phones. At one point you oohed and awed at them. Then they became common items. Then the iPhone came out – the Purple Cow – and you couldn’t help but talk about it and tell you’re friends. You’d never seen something like that before, lets go buy one! But even the iPhone has become a regular brown cow. What will the next Purple Cow be?

It doesn’t have to be a product either. YOU can be a Purple Cow. You’re service can be a Purple Cow. Anything can be a Purple Cow, it just needs to stand out and make people take notice. This book talks about some great Purple Cows and give you some inspiration to make or become the next Purple Cow.

 

February ended just as strong as January in the book a week in 2012 challenge.  I’m finding that this is a much easier task than I had originally anticipated.  The biggest key is making time to read, which for me and probably most people is leaving the TV off.  So here’s a quick recap of what I read in February.

 

What Technology Wants
What Technology Wants by Kevin KellyThis was a tough book to finish. Truth be told, I started it last year sometime and had to put it down. It wasn’t bad, it was just a touch book to read – but one that I always came back to wanting to finish. Kevin Kelly is the founder of Wired magazine and throughout this book he compares how technology has evolved over centuries with how biological evolution has evolved. He shows that they follow a similar path of evolution and to fully understand where technology has been and where it is going, you need to understand how biology has evolved. Fascinating stuff but again its not light reading.

Read the full review here.

 

 

 

The Purple Cow
The Purple Cow by Seth GodinThe Purple Cow is about standing out and being unique. Whether that’s creating a unique product that people can’t help but buy or maybe it’s about standing out in a job search and making yourself look better and more unique than everyone else.

Think of it this way, (paraphrased from the book) if you’re driving out in the country and you see a cow grazing in the field. It’s a beautiful cow in a beautiful field. You can’t help but admire the cow. But then you see another cow and another and soon you see a whole field full of cows. All beautiful but all the same. These cows while once aw-inspiring are now kinda boring. What then happens if you see a Purple Cow!? Be the Purple Cow.

 

 

American Gods
American Gods by Neal GaimanThis is a modern mythology story where all of the Gods from the past are walking amongst humans in the heartland of America. As people migrated or were brought to the America, they brought with them their Gods and idols. They worshipped and feared their Gods and in this new land, that’s all it takes to bring the Gods to life. Over the years however, these Gods are growing weak because people do not worship them any more and new Gods are appearing all the time (media, technology etc..) These new Gods are waging a war with the old Gods.

The story focuses on one character who gets caught in the middle, his name is Shadow. He was just released from prison (a few days early) just to be notified that his wife (the person he’s been longing to see again) was killed in a car crash. These coincidences brought Shadow to work for Wednesday (the Norse God Odin – more famously the father of Thor) who was trying to rally the old Gods to fight against the new Gods and restore the power to its rightful balance.

In a lot of ways this story is somewhat vague. It requires the reader to have faith and believe that everything will be explained and for the most part by the end of the book, it is. Its an interesting tale and if you’re into mythology, this might be a great book for you.

 

The Day of The Jackal
The Day of The Jackal by Frederick ForsytheA great spy novel. This has been heralded as the first modern day spy novel that all others spy novels after it have been influenced by in one way or another. It was written back in the 60’s and that doesn’t hurt it a bit even 50 years later. It’s a fast-paced thriller well worth your time.

If you like this, and you should read it, you might also check out A Very Private Gentleman. It has the same European flare and distinction that makes this so fun. The latter is a bit more slow and scenic but the similarities between the two main characters is undeniable.

 

 

And if you’re interested, the Library has been updated.

 

This was a tough book to finish. Truth be told, I started it last year sometime and had to put it down. It’s not that its bad because it wasn’t, it’s just that it’s a tough book to read – but one that I always came back to and wanted to finish.

What Technology Wants is a fascinating look at technology. Kevin Kelly, the founder of Wired magazine, compares how technology has evolved (from crude tools to the Internet) with how biological evolution evolved over centuries.

The book starts off talking about the most basic elements of biology,  how amoebas evolved into small animals and dinosaurs and to more modern creatures.  He then starts discussing the evolution of technology and how it has affected today’s modern society.  He shows that technology and biology follow a similar path of evolution and he states that to fully understand how technology has and will continue to evolve, you must look at the history of biological and see how it has evolved to fully understand the relationship between the two. Technological evolution mimics biological evolution.

Focusing on how technology has and continues to affect our society, Kelly looks at the Amish communities as an outlier group for a case study.  The Amish don’t actually abstain from technology, as it turns out are just late adopters, willing to try out any new technologies (They test out the technology and if it interferes with the family/community, then it will be banned). A far different approach than many other cultures take when looking at technology. The importance of technology for the Amish is less on how the technology they use helps them but instead they look at how that technology affects their society.   Looking at how the Amish view and react to different technologies can help to see how future technologies both good and bad will affect the greater society as a whole.

Towards the end of the book Kelly continues to discusses where technology is headed and how this will continue to help and change society. Its a fascinating book and well worth the extra effort it might take to finish.

© 2012 David Starkweather Suffusion theme by Sayontan Sinha