Unless you’re living under a rock, you’ve heard all about Google+ and you’ve probably also read all about how great it is. I’d have to agree, I think Google+ is great. I also love Twitter and I use it a lot. The problem I’m finding myself in is that I also use Facebook, but I’ve never been a huge fan of it ever since I graduated from college (even though I constantly find myself checking my wall on my phone). This is primarily a result, not of Facebook but of the vast amount of people who use Facebook (which of course is the real value of any social network).
Now that Google+ has been released into the wild and millions of users are flocking to it, how do I incorporate this new social network into my social media world? More specifically, how to manage all of my audiences? Before Google+ I’ve been pretty consistent about keeping my personal (Facebook) and professional (Twitter) lives separate with a few exceptions and overlap. Now with Google+ jumping into the mix, how can I maintain a separation of my ‘lives’ AND maintain the audience for both (and in the future, all three?) networks without annoying the handful of people who follow me on both (and potentially all three).
What I mean is that I don’t want to blanket all networks with the exact same posts, every time I post. I’ve never been a fan of sharing everything to both (or all) networks with no regards for the audience. My Facebook friends are quite different from my Twitter followers and the message typically doesn’t resonate with both audiences. But even when it does, the people who do follow you on both networks could easily get annoyed from seeing the same things over and over no matter which platform they were looking at. So with respect to the many audiences, how can we fit in this third network?
The easy solution, like many people have done and endlessly argued is to simply abandon Facebook. This sounds great as I don’t really feel connected to Facebook like I do Twitter, but the Facebook audience is not automatically transferred to Google+ and most likely won’t for a long time (I’m thinking specifically about certain non-tech-friendly people who use Facebook constantly). Those people still need to be reached.
The thought of a 3rd network to manage seems exhausting and even more confusing in trying to decide which articles/updates/opinions/posts to share with each group. Google+ allows you to group all of your friends and followers into Circles, but there isn’t an app to post updates to certain circles to your Facebook friends (unless you want everything emailed to them). So you’re left managing three separate networks
So how are you incorporating the ‘Facebook killer’ into your social media world? let me know, cause I could use some help.